Day 1

08:00 AM - 09:30 AM Morning Workshop: Co-ordinating effective intervention and action in a complex landscape of IP enforcement and protection

Dave Lowe, Head of the Intelligence Hub, Intellectual Property Office
IP infringement affects every product either directly or indirectly and the legitimate business that leads to sustainable growth is undermined. There are no single solutions, but a complex mosaic of worthwhile things to do. But who does them? How do they do them? Who has responsibility and who pays?

· What sort of structures do we need to build that enable fair and proportionate enforcement to disrupt and undermine the harmful criminal businesses that use IP infringement as part of their serious and organised crime strategy?
· Often, for very good reason, effort is made in silos. Are there ways to harvest knowledge and intelligence for future work?
· As there are changes in traditional enforcement resources how can we marshal the not inconsiderable capabilities in different organisations to work together safely and lawfully?
· What kind of strategic objectives will get the buy-in needed to do this?
· There are opportunities across the entire supply chain to disrupt the criminal supply of counterfeits and infringing material even in a rapidly changing environment. How can they be identified and acted upon?

This workshop will enable you to:

· Consider how knowledge and intelligence can be shared
· Understand what sort of structures we need to turn this into action
· Focus on intermediary as well as direct action
· Identify issues and look ahead to emerging threats
· Consider some early priorities

Dave Lowe

Head of the Intelligence Hub
Intellectual Property Office

09:30 AM - 10:00 AM Registration & networking coffee

10:00 AM - 10:20 AM Opening remarks from conference chair

Jochen Schafer, Legal Counsel, World Federation of Sporting Goods

Jochen Schafer

Legal Counsel
World Federation of Sporting Goods

10:00 AM - 10:20 AM Interactive session: Icebreaker: What are your conference objectives?

To boost networking and interactivity, the conference will begin with
an opportunity for everybody to get to know one another. Attendees
will then have 15 minutes to discuss their key objectives for
attending the conference which will be used to influence discussions
throughout the entire conference. At the end of the second day the
objectives will be reviewed and there will be further opportunities to
discuss any remaining points.

10:20 AM - 11:00 AM Exploring the importance of working with law enforcement as part of an effective brand protection strategy

· Understanding the cross-border challenges, and how you can overcome them
· Managing internal stakeholders to deliver a streamlined process
· Effective cooperation methods driven by Moet Hennessy globally

11:00 AM - 11:30 AM Taking your online protection to the next level with Mark Monitor

Stefan Moritz, Regional Sales Director DACH, MarkMonitor/Thomson Reuters
• Comprehensive strategies to protect your brands online
• Combining defensive and offensive strategies to go after high value
• Using the right mix of technology and experts
• Getting an overview of Deep Web and Dark Net
• Adjusting to trends in online threats to organisations

Stefan Moritz

Regional Sales Director DACH
MarkMonitor/Thomson Reuters

11:30 AM - 12:00 PM Morning break and technology test drive

Based on specific technology needs of delegates practicing in the
brand protection and anti-counterfeiting industry, quick fire test
drives will briefly run. Demonstrations and product outlines will be
delivered, giving delegates ideas, tips and explanations about how to
overcome issues and form strategies in new areas. Get you vendor
passport stamped by exhibitors and enter the prize draw!

12:00 PM - 12:40 PM How should you effectively collaborate with law enforcement agencies to successfully plan, implement and prosecute seizures

Peter Ratcliffe, Detective Chief Inspector, Economic Crime Directorate, City of London Police
• How to effectively work with law enforcement agencies around the
world to ensure a successful prosecution
• At what stage should you hand over your investigation to maximise
the potential for success
• Successful action in China: London City Police case study

Peter Ratcliffe

Detective Chief Inspector, Economic Crime Directorate
City of London Police

12:40 PM - 1:20 PM Understanding Furla’s global brand protection strategy and how it has successfully overcome key challenges

· How are Furla protecting their IPRs portfolio
· Effective methods for instructing and working with customs
· What steps are being taken to monitor online counterfeiting
· How will new domain name extensions help defend your brand

1:20 PM - 2:20 PM Lunch break and networking opportunity

1:20 PM - 2:20 PM New approaches to Online Brand Protection: Why Shipments Monitoring is a necessary complement to OBP, revealing intelligence that is not visible online

Axel Hein, Managing Director, ApiraSol GmbH
- Less take-downs, more products seized: Shipments Monitoring ROI that you can "touch" - Reducing your OBP budget
- What patterns are suspicious when looking at shipment records?
- What are the links between online intelligence and shipments analysis?
- Countries that provide Shipments data and differences in quality and level of detail
- Cluster Analysis: visualizing Online Profiling, Shippers, Traders and Retailer Intelligence in a single Interface
- Other uses of Shipments Monitoring: parallel-trade analysis

Axel Hein

Managing Director
ApiraSol GmbH

2:20 PM - 3:00 PM Keeping the Angry Birds happy : The challenge of enforcing a global consumer brand

Robert Hagelstam, Legal Counsel Intellectual Property, Rovio Entertainment Ltd
• Angry Birds was the most counterfeited brand in 2012: Overcoming
a huge global challenge
• Rovio operates a license-based business model and therefore has
to take enforcement seriously in order to protect its licensees
• The registration procedures for trademarks required for
enforcement are often very slow: Big problem when a brand
becomes globally popular almost over night
• Litigation is expensive and time consuming: How does one choose
the right battles?
• The rules and procedures on litigation and customs seizures varies
from country to country – may easily cause misunderstandings and
• Important to have good local counsels who take the time to explain
• There is always the budget issue! A too aggressive approach may
be dangerous – the media does not care about legal provisions if
the enforcement “looks morally unfair”
• Especially important in cases of “copy-cat” mobile games

Robert Hagelstam

Legal Counsel Intellectual Property
Rovio Entertainment Ltd

3:00 PM - 3:30 PM Physical / digital product authentification as an element of the global brand protection strategy

Heimke Böger, Strategic Account Manager, Brady GmbH
◦ How product authentication contributes to a successful implementation and execution of a brand protection strategy
◦ Steps to select the adequate authentication partner
◦ High level overview on available security technologies (physical & digital)

Heimke Böger

Strategic Account Manager
Brady GmbH

3:30 PM - 4:00 PM Interactive roundtable discussion: Strategies for preventing copycat products entering the market

Marianne Weile, Director of Patents & Licensing, Novozymes
- How to gather evidence and stop copycat products in B2B industries where main issue is copying of technologies and low focus on brands and designs
- Overcoming the reality that biotechnology patents are overall providing more narrow protection as patent authorities has been “raising the bar”
- Gathering evidence in a B2B industry - has anyone had success? Discussing cross-industry best practice
- Discussing the US ITC, its role, and what level of evidence is required
- Effective methods for working with customs to stop the importing of products based on biotechnology

Marianne Weile

Director of Patents & Licensing

4:00 PM - 4:30 PM Afternoon break and networking opportunity

4:30 PM - 5:00 PM Gold, Silver, Bronze: How you can benefit from collective team efforts made by the sporting goods industry

Jochen Schafer, Legal Counsel, World Federation of Sporting Goods
• What do faked sneakers and terrorist attacks have in common?
• Why a collective industry sector approach is much more successful
and powerful than individual proceedings
• How traditional and non-traditional methodologies and practices
can complement each other
• How to turn a negative subject, i.e. the sale of faked products, into a
positive marketing tool as evidenced by best practice cases

Jochen Schafer

Legal Counsel
World Federation of Sporting Goods

5:00 PM - 5:40 PM Effective product protection: Securing buy-in and demonstrating ROI

Kieron Sharp, Director General, FACT
- Understanding why you need to invest in product protection
- What does an effective product protection strategy look like, and what are the benefits to your organisation
- Demonstrating success
- What role do brands, law enforcement, public authority and private groups play in product protection
- How to persuade the boss to invest again in product protection

Kieron Sharp

Director General

5:40 PM - 5:50 PM Closing remarks from conference chair

Jochen Schafer, Legal Counsel, World Federation of Sporting Goods

Jochen Schafer

Legal Counsel
World Federation of Sporting Goods

5:50 PM - 11:59 PM Networking drinks reception

Please join us for some well-earned drinks, and
take the opportunity to network with all
attendees in an informal setting.