Taking a Holistic Approach to Brand Protection & Anti-Counterfeiting

Taking a Holistic Approach to Brand Protection & Anti-Counterfeiting

The customer is your No 1 key stakeholder and the front line of  your defence against counterfeiters. Metka Glas, Brand Protection Director from Studio Moderna , speaks to Legal IQ about how to utilise customer feedback and intelligence in the fight against counterfeiters. Glas also shares her insights on taking a holistic approach to brand protection and anti-counterfeiting, where every stakeholder is treated as a partner
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