The customer is your No 1 key stakeholder and the front line of your defence against counterfeiters. Metka Glas, Brand Protection Director from Studio Moderna , speaks to Legal IQ about how to utilise customer feedback and intelligence in the fight against counterfeiters. Glas also shares her insights on taking a holistic approach to brand protection and anti-counterfeiting, where every stakeholder is treated as a partner
>> Listen to the interview
Don’t Lose Sight of Your Trademark Registration Strategy - IKEA’s Cecilia Emanuelson on Lessons Learnt from Enforcing IP Globally
“The basis for a successful brand protection strategy starts at the very beginning of the trademarks life,” says Cecilia Emanuelson, Legal Affairs Manager, Inter IKEA Holding Services S.A. In this Legal IQ Interview Cecilia Emanuelson from IKEA, speaks to Andrea Charles from Legal IQ about how trademark protection is an important criteria for the success of the IKEA concept>> Find out more
Dave McAllister, Director of Open Source at Adobe Systems, Mikk Putk, Patent Attorney, Patent searcher and Partner at Sarap & Partners Patent Agency, also owner of the IP Insiders blog, together with Stephen Jenei, Editor in Chief of Patent Baristas Blog and Patent Attorney and Owner of Jenei LLC discuss Adobe’s Open Innovation Concept and the Impact of Open Reach Development.