How to Protect your Empire

How to Protect your Empire

Strategy. Framework. Execution. Pitfalls. Status.

According to brand protection experts, these are the 5 areas you need to ensure the complete understanding of in order to protect and maintain the integrity of your products.

In this extract from Legal IQ's 5 Ways to Protect your Empire Whitepaper, Maya Fowell interviews Victoria Swedjemark from Björn Borg to find out how they've found success by being pragmatic with their approach to litigation.


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