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How Bernard Matthews Used an Intelligence-Led Strategy to Protect Their Brand

How Bernard Matthews Used an Intelligence-Led Strategy to Protect Their Brand

Maya Fowell interviews Phil Collins, Head of Security for Bernard Matthews Foods Ltd, to find out how Bernard Matthews are proactively managing attacks on their brand, using new technologies to stay ahead of criminals and building relationships with external partners and law enforcement to ensure they remain ‘bootiful’ for another 60 years.
5 Ways to Protect your Empire

5 Ways to Protect your Empire

Focusing on presenting insight on prevention from some of the most anti-counterfeited markets - including fashion, technology and film, we are happy to present: Five Ways to Protect your Empire.

Read this insightful whitepaper and find out: 

  • Björn Borg's new approach and how they plan to protect themselves on Facebook
  • How Federation Against Copyright Theft dismantled a criminal enterprise illegally streaming video content. 
  • The debate Confederation of Sporting Goods has on whether or not the internet knows any borders and the importance of local laws.

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10 Tips For Breaking the Counterfeiter's Hold On The Consumer

10 Tips For Breaking the Counterfeiter's Hold On The Consumer

A seemingly unwinnable battle against fakes appears to lie ahead with counterfeit networks expanding and evolving constantly online. Despite the limited resources, protecting a brand requires investment. However, there is one key weapon which is arguably underused by brands to date. The consumer. 

Turn consumers against counterfeiters and you can potentially terminate this epidemic altogether. Read more to find out how. 

Brand Protection via Successful Prosecution

Brand Protection via Successful Prosecution

Legal IQ speaks to Peter Ratcliffe, Detective Chief Inspector, Economic Crime Directorate, City of London Police to find out how brands can best collaborate with authorities and service providers to achieve successful 
brand protection via prosecution. Some of the strategies discussed include closing illegal websites using technology to identify, quantify online loss and track payments.

Top 10 Most Counterfeited Markets

Top 10 Most Counterfeited Markets

The market for counterfeit goods is growing worldwide and companies have to work harder than ever to combat this threat. Just how big is the market? Legal IQ Brings you the top 10 most counterfeited goods by market size

7 Deadly Sins in Brand Protection & Anti-Counterfeiting

7 Deadly Sins in Brand Protection & Anti-Counterfeiting

Remaining mindful of the often made pitfalls in brand protection and anti-counterfeiting could make all the difference. With this in mind we spoke with industry experts Johan Hulshof, IP & Legal Counsel at NXP Semiconductors and Brechtje Lindeboom, Legal Counsel at Federation Internationale de L’Automobile to discover what the most common mistakes are.

The Ten Commandments for Developing and Implementing an Effective Brand Protection and Anti-counterfeiting Strategy

The Ten Commandments for Developing and Implementing an Effective Brand Protection and Anti-counterfeiting Strategy

Counterfeiting is not just about losing money on illicit sales, but the public safety and health is also put at risk. Legal IQ together with Lars Henriksson, Corporate Counsel, Global Intellectual Property from Husqvarna, created this eBook to help you develop and implement a successful brand protection and anti-counterfeiting strategy.

 Blurred Lines: Analysing Six Recent Brand Infringement Case Studies

Blurred Lines: Analysing Six Recent Brand Infringement Case Studies

Focusing on EU and US specific cases (such as B&B vs. Hargis and Louis Vuitton vs. The World), Legal IQ brings you an analysis of 6 recent brand infringement trials and 10 practical tips for protecting your brand from infringers.
4 Key Threats in Brand Protection & Anti-Counterfeiting

4 Key Threats in Brand Protection & Anti-Counterfeiting

It is imperative to remain appraised of emerging or changing threats. With this in mind, we spoke with expert in the field Johan Hulshof, IP & Legal Counsel at NXP Semiconductors about threats that currently facing companies and asked what they should remain vigilant for.

Funding terror and hate sites through online advertising

Funding terror and hate sites through online advertising

It is becoming increasingly challenging to monitor exactly where brands’ advertising campaigns are displayed online. This has led to adverts for a number of high-profile organisations appearing on webpages alongside videos promoting Islamic extremism, white supremacy and pornography. At best, this puts the company reputation at risk, and at worst it directly funds international terrorism.

Download Legal IQ's exclusive article exploring the murky world of programmtic advertising and the relatively undiscovered issue of unwitting funding of terror and hate websites.