Don’t Lose Sight of Your Trademark Registration Strategy - IKEA’s Cecilia Emanuelson on Lessons Learnt from Enforcing IP Globally

Don’t Lose Sight of Your Trademark Registration Strategy - IKEA’s Cecilia Emanuelson on Lessons Learnt from Enforcing IP Globally

“The basis for a successful brand protection strategy starts at the very beginning of the trademarks life,” says Cecilia Emanuelson, Legal Affairs Manager, Inter IKEA Holding Services S.A. In this Legal IQ Interview Cecilia Emanuelson from IKEA, speaks to Andrea Charles from Legal IQ about how trademark protection is an important criteria for the success of the IKEA concept>> Find out more


Please note: That all fields marked with an asterisk (*) are required.