Brand Protection: Pillars and People – How to Develop Successful Relationships with Key Stakeholders
Brand security is essential for every organisation globally as your brand is the key to your success. With new risks emerging daily from counterfeiters and online threats, how will you best protect your organisation from not only a damaged brand but also lost revenue? Metka Glas, Brand Protection Director for Studio Moderna, joins Legal IQ to discuss taking a holistic approach to anti-counterfeiting, relationship management and the role of the customer in winning the fight against the counterfeiters.
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