Articles

 Blurred Lines: Analysing Six Recent Brand Infringement Case Studies

Blurred Lines: Analysing Six Recent Brand Infringement Case Studies

Focusing on EU and US specific cases (such as B&B vs. Hargis and Louis Vuitton vs. The World), Legal IQ brings you an analysis of 6 recent brand infringement trials and 10 practical tips for protecting your brand from infringers.

Brand Protection: Fighting the Online Counterfeiters

With the advancement of technology comes a raft of brand protection issues, as products are made increasingly vulnerable to the actions of counterfeiters. Year upon year, they use more sophisticated tools to rip off the bestselling brands. If companies are to overcome this, brand protection strategies must be integrated and aligned with marketing plans, instead of being treated separately...