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Brand Protection: Pillars and People – How to Develop Successful Relationships with Key Stakeholders

Brand security is essential for every organisation globally as your brand is the key to your success.  With new risks emerging daily from counterfeiters and online threats, how will you best protect your organisation from not only a damaged brand but also lost revenue? Metka Glas, Brand Protection Director for Studio Moderna, joins Legal IQ to discuss taking a holistic approach to anti-counterfeiting, relationship management and the role of the customer in winning the fight against the counterfeiters.

Sample Attendee List

Sample Attendee List

Discover what organisations are ready to dramatically reduce their brand risks and protect their company`s most valuable assets.

Joining Efforts with Licensees to Effectively Minimise Counterfeiting

Joining Efforts with Licensees to Effectively Minimise Counterfeiting

Legal IQ spoke with Brechtje Lindeboom, Legal Counsel at the Fédération Internationale de L’Automobile (FIA) about their work with outside partners. Brechtje outlines how to maintain a healthy relationship with external partners and shares her thoughts on what the future of the anti-counterfeiting landscape may look like.

Fast Track Registration Form

Fast track your attendance! Download the registration form for more information on workshops, sessions, pricing and special discounts.Plus, if you're ready to register, just fill out the form and email it to enquire@iqpc.co.uk 

Brand Protection: Fighting the Online Counterfeiters

With the advancement of technology comes a raft of brand protection issues, as products are made increasingly vulnerable to the actions of counterfeiters. Year upon year, they use more sophisticated tools to rip off the bestselling brands. If companies are to overcome this, brand protection strategies must be integrated and aligned with marketing plans, instead of being treated separately...

Taking a Holistic Approach to Brand Protection & Anti-Counterfeiting

Taking a Holistic Approach to Brand Protection & Anti-Counterfeiting

The customer is your No 1 key stakeholder and the front line of  your defence against counterfeiters. Metka Glas, Brand Protection Director from Studio Moderna , speaks to Legal IQ about how to utilise customer feedback and intelligence in the fight against counterfeiters. Glas also shares her insights on taking a holistic approach to brand protection and anti-counterfeiting, where every stakeholder is treated as a partner
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Don’t Lose Sight of Your Trademark Registration Strategy - IKEA’s Cecilia Emanuelson on Lessons Learnt from Enforcing IP Globally

Don’t Lose Sight of Your Trademark Registration Strategy - IKEA’s Cecilia Emanuelson on Lessons Learnt from Enforcing IP Globally

“The basis for a successful brand protection strategy starts at the very beginning of the trademarks life,” says Cecilia Emanuelson, Legal Affairs Manager, Inter IKEA Holding Services S.A. In this Legal IQ Interview Cecilia Emanuelson from IKEA, speaks to Andrea Charles from Legal IQ about how trademark protection is an important criteria for the success of the IKEA concept>> Find out more

Brand Protection & Anti-Counterfeiting Summit Sample Attendee list

Brand Protection & Anti-Counterfeiting Summit Sample Attendee list

Discover what organisations are ready to dramatically reduce their brand risks and protect their company`s most valuable assets.

Intellectual Property Enforcement – IKEA’s Lessons Learnt

In this Legal IQ interview Cecilia Emanuelson, Legal Affairs Manager for IKEA, discusses strategies for global intellectual property enforcement, the importance of trademark protection and lessons learnt in the field.

How to Protect your Empire

How to Protect your Empire

Strategy. Framework. Execution. Pitfalls. Status.

According to brand protection experts, these are the 5 areas you need to ensure the complete understanding of in order to protect and maintain the integrity of your products.

In this extract from Legal IQ's 5 Ways to Protect your Empire Whitepaper, Maya Fowell interviews Victoria Swedjemark from Björn Borg to find out how they've found success by being pragmatic with their approach to litigation.

Adobe’s Open Innovation Concept and the Impact of Open Reach Development

Dave McAllister, Director of Open Source at Adobe Systems, Mikk Putk, Patent Attorney, Patent searcher and Partner at Sarap & Partners Patent Agency, also owner of the IP Insiders blog, together with Stephen Jenei, Editor in Chief of Patent Baristas Blog and Patent Attorney and Owner of Jenei LLC discuss Adobe’s Open Innovation Concept and the Impact of Open Reach Development.

Cracking Down on Counterfeit Goods on the Internet

Guido Baumgartner, Vice-President for Global Brand Protection at Coty Inc joins Legal IQ to discuss some of the trends, challenges, and key issues in brand protection and anti-counterfeiting today.

Survey Report 2017

Survey Report 2017

The financial implications of brand abuse and counterfeiting are substantial and persistent. Counterfeiting in the digital world occurs across channels and leverages best practices to cause tangible harm to brand reputations and profits.Legal IQ surveyed over 200 individuals from a number of different industries about their individual experience of brand protection in business and the strategies used to combat this.